What The Flowers
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About

WTF is your one of a kind, locally owned, home based, NO BULLSHIT Florist! Owner Victoria Rule provides Top Notch Quality Products & Services in Sacramento & Downtown, West Sacramento, Elk Grove, Walnut Grove, Courtland, & Clarksburg, Fair Oaks, Carmichael, & Roseville.

Absolutely NO: Wire Services | Hidden Fees | “Out of The Box” Designs.  

wtf is

NOT your average garden variety florist!

 

Hi!

I’m Victoria —

But you can call me V. I am the proud owner and the sole creator of everything you see here!

wtf is:

  • Distinctively Offbeat

  • Independently Built

  • Rad As Hell

  • Sacramento Based

  • No Bullshit Floral Design Company

wtf provides:

  • Top Notch Services

  • Bespoke Floral Designs

  • High Quality Product

  • Fresh Locally Sourced Flowers

wtf specializes in:

Weddings, Events, Seasonal Floral Subscriptions, & Tribute Work

My floral design journey began right out of high school back in 2001. I worked my way through 3 different flowers shops that allowed me to learn every aspect of the floral industry six ways from Sunday! I had some really great teachers and some… not so great. Luckily my last flower shop topped all the shops and gave the stepping stones & encouragement I needed to believe in my floristy-self! I took a break to be a stay at home mom, & choose to work only on the holidays. 'Cause the universe knows growing babies is way messier than growing flowers or a business! So in 2015 I started the floral design business that clients like YOU helped WTF bloom into what it is today! Can't wait to see where the rest of this journey takes us!

Jump on this ol’ runaway train! But hold on — I'm driving! We’re takin’ the scenic route this could get interesting!! NO Pansies allowed!! Just Kidding… all flowers are welcome! xo

My Personal Style

is to always be un-apologetically straight up, straight forward, and ride to the left of the dial. What you see is what you get. The only sugar coatin’ you’ll get here comes sprinkled atop a hearty helping of profanity and sass!

My wtf Style

is what this creatist does with a deeply rooted passion for floral design, family love, & community service. My design process rolls to the sound of the punk rock beatin’ in my dark & twisty heart.

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She’s not fragile like a flower—

She’s fragile like a bomb!

I’m the wife to a fella who is the finance manager for a large construction company. We’ve been together since the beginning of time (since 2003)! That’s almost as long as I’ve been in the floral industry! While he’s easily the biggest pain in my ass, he is also my forever life mate, my "MuffinCake", and forever my designated Event Staff.

Our first born is nearing the years of adult-hood, goes by Lukas. California is his home but he’s a true Montanan at heart who loves to be in the mountains & snow. This kid is incredibly intelligent & talented, loves reading, drawing & learning new languages like Spanish, German, sarcasm & back-chat to name a few. He can be found creating some amazing graphic art, reading something from his book collection for the thousandth time.

Our second born; Keilen, is the typical tween. He’s all California and all party - all the time. He is a very smart, passionate, & kind human. He loves playing video games, hanging out with friends camping, hiking, playing pranks -on everyone, belly-laughs, & pushing people’s buttons!

In addition, we have a 1.5 year old pup named Marshall Mayhem, who is known for being the official WTF Flower Marshall. He’s a Staffy/Boxer/Pitt/Cattle Dog mix. You can find him sniffing all the flowers, zooming in the grass, loungin’ on the couch, & longing for ANY available lap to jump on. He is forever making your business- his business.

We also have a bunny who is so cute & fluffy you just want to squeeze him, except we don’t— because he’s a bit of an asshole. Until March 2020 we had a really old - crotchety miniature Golden Retriever who gave exactly zero fucks about anything, he now rests in a tiny box above our fireplace.

As a family we enjoy the great outdoors, camping, fishing, hiking, all day beach bummin', and very long road trips, and advocating passionately for the special needs & LGBTQ communities. There’s a whole lotta love squished into this little family unit!

My husband Jeremy and I come straight outta Big Sky Country! We are both Montana born & raised. We visit our home state every chance we get. It’s where my floral design journey began in 2001, where he & I met for the first time (in a sleazy little hill side bar), where we had our first child… It’s where we had our second wedding (our first was here in CA). Montana is where our life began, it’s where we vacation & retreat, and it will one day be where we will retire. (If you know us at all.. you know that “retire” just means “work for fun”.)

Together, we have two very extraordinary kids, a dog & a bunny. 🖤

Dying to know know more??

Go ‘head…