1:1 w/WTF for Farmers & Florists
— will help you bloom—
Together, we will strip your floristry process down to the bare bones & get real comfy with all the nitty gritty details of how to improve your work among the flowers.
20 years & counting.
Growing my own flower business has been one of the most rewarding & challenging aspects of working in this profession.
I’ve learned many things the hard way. I made A LOT of mistakes but learned something from every single one. I’ve also learned that often times you have to “just risk it”.
My dedication to the craft &was the driving force to fine tuning my process, while occasionally running on my own internal pep talk that usually starts off with… “please, don’t fuck this up!”
There’s always more room to grow…
Twenty (plus) years of floral industry experience sounds like I should have it all figured out, but that would only make me a really good liar.
Opening myself up to other members of the flower world, gave me an opportunity to establish deeper connections & lasting partnerships within the floral community.
The support of others helped me to put the pedal to the metal & grow in a way that feels less like “oh fuck” and blooming more like “fuck yeah!” I am a firm believer that everyone should feel that way too.
and bloom more like “fuck yeah!”
“As a farmer/florist brand new to the industry, I have a TON of questions about pricing, taxes, event contracts, business models, workshops ... you name it. Having Victoria to lean on has been a lifesaver because she knows the marketplace, shoots it straight, and is patient with my 4,000 questions. Don’t know where I would be without her advice and knowledge.”
